Here are the 10 questions that any business owner should continue to ask, year in and year out:
Thinking a lot about Search Engine Optimization (SEO) and Social Media Optimization (SMO) lately. I came across this phrase (not sure of the author).
Is it a "how to" or a cause and effect? Or both?
search engines discover new content via LINKS
LINKS are signs of TRUST
TRUST can aggregate into AUTHORITY
AUTHORITY can influence RANK
users associate RANK with QUALITY
TRUST + AUTHORITY + RANK + QUALITY= Relevancy
RELEVANCY is a key factor in conversation.
I tend to be idealistic when it comes to the SMO side, from my experiences and observations. I don't feel like a step can be skipped, unless you want to cheat yourself. I think SEO needs SMO to be most effective. SEO doesn't make anyone real, though it may help improve sales. Can you really preform SEO without SMO and expect stellar results? I'm not sure, enlighten me, please!
If you use the internet, than you are aware of banner ads and pay per click, or maybe you are not!?… I am sure I can count on one hand how many times I have ever clicked on one of these ad’s, they are on my facebook page, they are on my gmail page. Most all of the ads are completely irrelevant to me so for the most part I ignore them, as do I think most people.
Now, if advertisers could use an amazon approach, I might be more likely to pay attention, thinking they may actually have something of interest to me. If you are not familiar with how Amazon works, they suggests items to me, based on my past search or purchase, this is very effective and I really enjoy it.
Well ta-da! Google has announced a new way that they will approach AdSense.
“In the past, advertisers have taken advantage of contextual and placement targeting advertising on AdSense publisher sites. With this enhancement they’ll also be able to reach users based on their previous interactions with them, such as visits to the advertiser website, as well as reach users on the basis of their interests (such as “sports enthusiasts” or “travel enthusiasts”).”
I cannot offer an educated opinion that this will bring back the old model of advertising effectiveness, it is moving in the right direction. As it is now, the use of contextual targeting is not all it is cracked up to be, consider an email I have open right now, it only has a about 3 sentences in it, the advertisements I got are as follows:
Safe, fun, and friendly at CSC. Learn to skydive from 14,500′
Neral Sheela DDS
Adult & Children Dentistry Cosmetic Family Dentistry
Pet Ritz Luxury Dog Hotel
Now in 2 Great Locations! dog boarding, day care & training
The Hidden Org Chart
Discover it with Keyhubs! Map social networks in your company
Become a Home Inspector
State approved classroom & home study courses.
The email was about a meeting, it had a time, place, directions and that they have a projector, that’s it! How do these ads relate to that email or me? I can tell you have never spent time on-line looking up skydiving or pet hotels, nor am interested in being a home inspector.
This new way of adsense is in beta form, I hope it proves to be more effective, as google is very dependant on advertisers and I love google!